Founder & Approach
Why Digital Transformation Studio
Founded in 2024, Digital Transformation Studio helps organizations connect commercial strategy with the decisions, operating models, data, and technology needed to deliver it.
We specialize in retail and consumer goods transformation, drawing on experience across merchandising, planning, product creation, supply chain, and digital commerce. Our executive advisory and proprietary frameworks help leaders clarify ownership, align teams, and translate strategic priorities into sustained execution.
KC Cassily
Founder & Principal Consultant | Global Retail Transformation
KC Cassily is a retail and consumer transformation executive with two decades of experience across business and technology, including more than a decade leading retail transformations for global brands.
Her career spans corporate product leadership and Retail and Consumer Goods Industry Consulting Director roles at Propeller and North Highland. Through consulting, she has led complex planning and capability transformations, aligning business and technology teams around commercial priorities, shared decision ownership, and new ways of working. Her corporate leadership includes global responsibility for merchandise financial planning, marketplace capacity, and product line architecture.
KC combines this enterprise experience with hands-on merchandising and demand forecasting across apparel, footwear, swim, snow, and wetsuits. Her earlier international data operations and commercial leadership developed her expertise in data governance, analytics, executive relationships, and leading teams across countries and cultures. As the founder of an interior design firm, she also built and managed the purchasing, accounting, payroll, HR, and client-contract foundations of a growing business.
Working across these industries led KC to develop a decision-driven approach to transformation. Her CADENCE™ Blueprinting, Key Decision Architecture™, and Helix™ Operating System frameworks help organizations define their critical business decisions and connect the capabilities, ownership, data, and technology required to make and execute them effectively.
KC is ADKAR certified and Lean Six Sigma and Agile trained. Her academic background spans Economics, International Business, Mandarin Chinese, and Merchandise Product Development, complemented by practical technical apparel experience and international leadership.
Let’s Connect
Whether you are modernizing planning, introducing AI-enabled capabilities, or evolving an operating model that your business has outgrown, KC brings the commercial perspective and transformation leadership needed to help your teams move forward together.
